Great music, delivered weekly, saves lives. (RED) NOTE is an online magazine and digital music service that generates profit in order to provide medicine for people in Africa. The music service is the brainchild of U2’s front man, Bono, and is also a part of the broader Product (RED) organization. (RED) serves to work with corporations who are contracted to give a percentage of their profits for particular products to the Global Fund to fight HIV/AIDS in Africa.
Popular Forces partnered with Passalong Networks to create branding concepts for the music service download site, UI design for the music app as well as concepts for the teaser street marketing campaign.