Brand identity and image design for film and television producers, Oil & Cattle.
Located in Hollywood, O&C is an entertainment acquisition and development fund created to support exceptional storytelling for a sophisticated audience. O&C specializes in identifying and developing commercially viable intellectual properties for the big and small screen.
Designed in partnership with Alphabetical Order
Wendell Burnette Architects is an internationally recognized architectural practice based in Phoenix, Arizona having won some of the most prestigious awards in the field of architecture. To showcase the firm's award-winning portfolio, Popular Forces designed and developed a website—complete with a backend content management system—that brings together high-quality photos, videos, and intuitive, elegant design and navigation systems that allows users to discover the amazing work and the process that went into creating it as well.
One of the most trusted brands in education and children's publishing for more than 90 years with a network that reaches more than 90% of schools in the U.S., Scholastic is a trusted resource for parents and educators. Popular Forces was brought in to help Scholastic rebrand one of their core divisions as well as design and develop useful digital resources for many of their partners, including Columbia Pictures, NJ American Water, The Life Foundation, and The Institute of Medicine to name a few. The process included working closely with the Scholastic and partner teams to develop concepts, branding, microsites, education materials and digital marketing campaigns for parents, students, and teachers.
Grit and polish - a bit like a biker with manners. That is the concept behind Popular Forces’ branding efforts for Arsenal FX, an LA-based special effects and finishing boutique. Arsenal FX serves a diverse global client base spanning advertising, film, and sports. Owner, Mark Leiss, parks his vintage Harley-Davidson and Indian Chief motorcycles in the office lobby – what better classic inspiration do you need than that? The refined yet vintage branding style was leveraged across all company materials and website, including a custom-designed, stainless steel badge adorning the cover of the custom company reel cases.
Brand development for a new American-made spirit, Satori Soju. The project included all aspects for a national distribution rollout: brand identity design, bottle decoration and packaging, advertising, executive summary and website development. Pouring soon...
Designed in partnership with Open Bar
Logo design and animation for the Carl Sagan Institute, Cornell University, Ithaca, New York.
Ann Druyan, Lisa Kaltenegger, Carl Sagan Institute
Christo Downs, Popular Forces
ANIMATION & VFX
Mark Leiss, Kaan Atilla, Joshua Studebaker, ArsenalCreative
The Sight Below, Rafael Anton Irissari (Ghostly, Sony/ATV)
Joy Fehily, Prime PR, Los Angeles
The renowned astronomer and educator, Carl Sagan, spent his career exploring the vastness of space and reaches of human imagination. Cornell University was the home base from which he broadcast inspiration to the world. On May 9, 2015, the institute created to extend his legacy was named to honor him: Carl Sagan Institute: The Pale Blue Dot and Beyond.
The Carl Sagan Institute logo animation opens with the famous “Pale Blue Dot” image from the “Family Portrait” series of photos of the solar system taken by Voyager 1 in 1990. The request to turn the camera toward Earth was made to NASA by Carl Sagan. At the moment of the photograph, Voyager 1 was nearly four billion miles away from Earth. Carl wrote later of “our pale blue dot, a mote of dust suspended in a sunbeam.”
Starting the film with the NASA image and ending at the Carl Sagan Institute, we hitch a ride on Voyager 1 and journey back through space, returning to our familiar neighborhood in the solar system. We arrive back home equipped with inspiring ideas and advanced technologies as we continue our search for new exoplanets and fingerprints of life in the cosmos.
For the launch of Rumble, a new Nike ACG boot, the charge was to design a direct mail piece that hyped up the release of this exclusive Footaction product. The challenge for this piece was to create a compelling image around a shoe that both expressed the attitude of the product and spoke the language of the target audience.
Shortly after K2’s acquisition of the Morrow Snowboards brand, Popular Forces was hired to develop the rebranding effort. As a onetime market leader with strong brand equity, Morrow needed to be integrated into K2’s line of sub-brand companies alongside 5150 line of snowboards. Deliverables included the complete redesign of their snowboard boot and binding packaging system, snowboard graphics, product catalog and marketing tools to propel the Morrow brand forward within the snow sports industry.
Three-piece point-of-purchase suite for Levi’s Premium retail market. Designed to market Levi’s Premium brand merchandise in retail stores such as Barneys New York, Fred Segal, Neiman Marcus and Saks Fifth Avenue. The charge was to promote the new line of denim while preserving the authentic Levi’s brand attitude, but with a gritty vintage style. The combination of raw materials and denim hardware were essential to this execution.
Great music, delivered weekly, saves lives. (RED) NOTE is an online magazine and digital music service that generates profit in order to provide medicine for people in Africa. The music service is the brainchild of U2’s front man, Bono, and is also a part of the broader Product (RED) organization. (RED) serves to work with corporations who are contracted to give a percentage of their profits for particular products to the Global Fund to fight HIV/AIDS in Africa.
Popular Forces partnered with Passalong Networks to create branding concepts for the music service download site, UI design for the music app as well as concepts for the teaser street marketing campaign.
Innovative and groundbreaking in his artistry and history, American makeup artist Kevyn Aucoin is an icon of the cosmetics industry even many years after his death. Popular Forces was engaged to facilitate the revitalization the Kevyn Aucoin Beauty brand which has underperformed in recent years. With the Aucoin team, Popular Forces redefined a brand position and identity that was authentic to Kevyn’s vision and advantageous in the marketplace. This identity filtered down into all brand touch-points including brand guidelines, company stationery, and an elegant, robust website complete with e-commerce purchasing power.
Returning to the days of classic beer brewing, the BRIX42 Brewery in old town Pasadena fills the need for a good home brew served alongside good food. The branding designed for BRIX42 references the vintage quality of the historic Pasadena surroundings and incorporates the iconic brew tank for which the brewery is famous.